February 5, 2007 at 10:34 pm by Ian Kerr
Filed under General
I have just finished a very tiring weekend exhibiting at the Wedding Show at The Hop Farm, East Farleigh, Kent.
My business partner Russell Blanchard and I were delighted with the response we received from prospective brides and grooms looking to make sure that their wedding day smiles were going to be perfect. The day was certainly an eye opener in many ways, none more so than in the level of organisation that goes into a wedding these days. Most brides and mothers of the bride were tackling the day with military style precision, making sure that every aspect of the big day was covered.
It was also amazing to see the level of interest and awareness that the general public have about cosmetic dentistry. Of the hundred or so people who stopped to ask questions or enter our free draw almost all had a good idea of what work was available and what they would like to have done. As dentists we often feel that our message is not getting across or that people are not very interested in the health of their teeth, My view on that changed dramatically on Sunday when I saw first hand how a large section of the population is very keen, motivated and informed about how they can improve their smile.
To all the brides and grooms I met on Sunday, all the very best for your big days. For all of those who entered out prize draw, we will be contacting you all to let you know when the free cosmetic consultations will be and will be contacting the lucky winner of our free whitening treatment at the same time.
February 5, 2007 at 10:17 pm by Ian Kerr
Filed under Behind the Headlines
The Times newspaper printed an article on Friday February 2nd 2007 entitled “Beauty service with a smile that’s both cheap and nasty” (News p29).
This article is one of many recently that has higlighted the pitfalls of using high street salons to have your teeth whitened. The cut price treatment on offer at these salons is provided by beauticians or their assistants who often have only a basic NVQ qualification. The “treatment” usually involves chlorine dioxide, an oxidising agent commonly used in pesticides, the use of which is not currently supported in dentistry.
The attraction of these treatments is of course cost as they can often be half the price of those provided by dentists. Unfortunately, as is so often the case, you get what you pay for in life. If you attend a dentist who you know and trust they can give you expert advise and can provide you with safe, effective treatments that will predictably whiten your teeth. The true cost of cheap salon whitenings, or even worse home kits bought on the internet, is often not only a dissappointing result, but damaged teeth and extra dental bills to correct the harm they caused.
My advice to anyone wanting to whiten your teeth is to talk to their dentist and stay well away from salons who claim to be offering a cheaper service. Remember, whitening is the cheapest, quickest and safest way to change your smile and it can change your life,but it should only ever be carried out by a dentist.